A regular ritual of financial media and investment platforms is to list the best-selling funds each month and every year; I think they provide valuable insights into the trends and fads of the day. Therefore I decided to take a deep dive into the data to see how each fund performed following the year they became a top seller (spoiler alert: very poorly).


Below I listed the best-selling funds in 2012, 2013, 2014 and 2015 and revealed their subsequent performance to the end of 2020. …

Christopher O'Leary

UK based private investor and blogger. https://astuteinvestor.wordpress.com/

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